Jacqueline Arsivaud, Elected Official/Community Leader, Candidate for San Diego County Board of Supervisors
I wholeheartedly recommend Gigi as a consummate PR professional. I have retained her services as part of a political campaign, and she has demonstrated a very impressive ability to learn about and master the field, which was new to her. As such that tells me she could easily equally pick up about other industries or types of employment, she is a fast learner with a penetrating intelligence.
For our campaign she has written press releases, organized press conferences, written copy for Letters to the Editor and op-eds, contacted and cultivated the press to get coverage, with great results. She is an excellent writer with a flair for the right tone for different publications and audiences. She is incredibly personable, very confident, and she has an easy rapport with reporters.
Outside of PR she has also written marketing materials, and participated in the overall marketing strategy for the campaign. She thinks very strategically and big picture and would be an asset to any marketing effort. On the digital media side she has manned our Twitter account and made great use of NextDoor in particular to get coverage in a more oblique way than straight advocacy.
On the personal side, Gigi brings unequalled work ethics, a willingness to work long hours and on weekends all while balancing a growing family and a farm. She can be depended to do more when her plate is already overflowing. She never complains and brings an equanimity and even temperament which is really appreciated in a high pressure environment like a short political campaign. Any organization would be lucky to count her as a team member, and I would be happy to discuss further on the phone if needed.
Dr. Annie Petersen, Founder Animal Bond Academy
We cannot say enough about how much of a joy it has been working with Gigi Theberge!
During the COVID-19 pandemic, the nonprofit Association for Human-Animal Bond Studies developed a series of online videos highlighting the incredible work of small animal organizations in San Diego County titled, Animal Bond Academy. However, we needed someone who could reach out to various media sources who could introduce these videos to a wider audience. That’s where Gigi came in. She not only was able to get Animal Bond Academy featured on multiple news stations, but we were also featured on the radio and newspaper. We also saw the viewership on our YouTube channel increase by 80 percent! It also was very clear that Gigi has developed and maintained positive relationships with the media and they respect her and those she represents.
Gigi stayed within our budget and far surpassed our expectations. We never felt like we had to guess what was going on as Gigi always kept us updated with contacts and dates for interviews. We are absolutely thrilled with the outcome and will definitely work with Gigi again!
Jackie Smith, Board Member Lions, Tigers & Bears
Having worked closely with Gigi for over a year, I’m very pleased to recommend her for her communications and management skills. She’s an excellent writer and provides content that’s both useful and captivating to readers. She is highly skilled in strategic messaging, content production and implementation, and works well across broadcast media, social media, email campaigns, and other community outreach.
In just a few short months, Gigi planned, created, and marketed our social media content in a new direction, building engagement with our Facebook and Instagram followers to an all-time high, and creating a network of influencers to extend that reach.
She expanded our broadcast media relationships and served as a spokesperson on many occasions.
Gigi was instrumental in our advocacy and legislative outreach, assisting in bringing about important changes in legislation for our mission.
Gigi has been a key player on our team, often suggesting new avenues to explore. Her intuitive nature and sound advice often brought clarity to a complicated situation.
It has been a pleasure to work with Gigi.